Downtown eGift Card Program

The Daytime. Nighttime. Anytime. Card (DNA Card) is a community eGift card program that helps keep local dollars local!

dna card

By purchasing a DNA Card, you can support one or more of nearly forty downtown East Lansing businesses. DNA Cards make the perfect gift for your friends, family and co-workers.

Additionally, each holiday season East Lansing's Downtown Management Board sponsors a Buy-One, Get-One (BOGO) deal where you can receive a FREE bonus eGift Card for each DNA Card you purchase (while supplies last). Follow the Downtown East Lansing social media accounts for updates on this annual campaign!

Click here to view a list of participating businesses and purchase a DNA Card today!