Downtown East Lansing TikTok Challenge

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The East Lansing Downtown Development Authority (DDA) has launched its third downtown East Lansing TikTok Challenge, titled “Show Us Your Pot of Gold in EL,” just in time for Saint Patrick’s Day. The TikTok challenge is part of the DDA’s “Daytime. Nighttime. Anytime. Place Project."

What is the TikTok challenge?


The “Show Us Your Pot of Gold in EL” TikTok Challenge invites participants to film themselves visiting what they consider to be their “pot of gold” in downtown East Lansing, such as their favorite restaurant, coffee shop, retail store or other business.

Where can I view an example video of the challenge?

Interested participants can view an example video of the challenge on the downtown East Lansing TikTok page: https://www.tiktok.com/@downtownel?lang=en. The video was created and filmed in collaboration with recent East Lansing High School graduate Gary Caldwell.

How do I submit my video?


Participants must upload their video to TikTok and tag the Downtown East Lansing TikTok page in the video’s description.

Deadline and Prize


Videos must be uploaded to TikTok by Saturday, April 17 to be considered. The winner of the challenge will receive a $200 Downtown East Lansing eGift Card, courtesy of the DDA.