Downtown East Lansing TikTok Dance Challenge

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The East Lansing Downtown Development Authority (DDA) has launched a second downtown East Lansing TikTok Challenge, titled “Show EL Your Love,” as part of the “Daytime. Nighttime. Anytime. Place Project.”

What is the TikTok challenge?


The “Show EL Your Love” TikTok Challenge invites participants to get creative and film themselves dancing in front of a downtown East Lansing business or landmark. Participants can choose their music, improvise their dance moves and display what they love about East Lansing. 

Where can I view an example video of the challenge?

Interested participants can view an example video of the challenge on the downtown East Lansing TikTok page: https://www.tiktok.com/@downtownel?lang=en

How do I submit my video?


Participants must upload their video to TikTok and tag the Downtown East Lansing TikTok page in the video’s description.

Deadline and Prize


Videos must be uploaded to TikTok by Saturday, March 13 to be considered. The winner of the challenge will receive a $200 Downtown East Lansing eGift Card, courtesy of the DDA.