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EAST LANSING, Mich. — The East Lansing Downtown Development Authority (DDA) has launched its third downtown East Lansing TikTok Challenge, titled “Show Us Your Pot of Gold in EL,” just in time for Saint Patrick’s Day.The “Show Us Your Pot of Gold in EL” TikTok Challenge invites participants to film themselves visiting what they consider to be their “pot of gold” in downtown East Lansing, such as their favorite restaurant, coffee shop, retail store or other business.The TikTok challenge is part of the DDA’s “Daytime. Nighttime. Anytime. Place Project” (Place Project) that was designed to address some of the many economic and social challenges associated with the COVID-19 pandemic. Place Project team members are using TikTok challenges as a way to engage the East Lansing community in downtown activities, promote downtown businesses and keep dollars local."There are so many fantastic businesses in East Lansing,” said East Lansing Arts Commission Vice Chair and Place Project team member Wendy Sylvester-Rowan. “I hope people come out and have fun, get creative making a TikTok and support our downtown in the process."
Participants must upload their video to TikTok and tag the Downtown East Lansing TikTok page in the video’s description by Saturday, April 17 for their video to be considered. The winner of the challenge will receive a $200 Downtown East Lansing eGift Card, courtesy of the DDA.Interested participants can view an example of the “Show Us Your Pot of Gold in EL” TikTok challenge on the downtown East Lansing TikTok page: https://www.tiktok.com/@downtownel?lang=en. The video was created and filmed in collaboration with recent East Lansing High School graduate Gary Caldwell.Additionally, interested participants are reminded that they are required to wear a face mask over their mouth and nose in all public spaces withing the boundaries of the DDA, both inside businesses and in outdoor public spaces (sidewalks, streets, plazas, etc.). Visit https://www.cityofeastlansing.com/CivicAlerts.aspx?AID=1406 to learn more about the mask requirement. If planning to visit downtown East Lansing on Saint Patrick’s Day, be sure to keep all of the current COVID-19 public health orders and safety guidelines in mind: https://www.cityofeastlansing.com/CivicAlerts.aspx?AID=1416.